Innovation in the strategies of Internationalization of Brazilian Multinationals: Evaluation of the Cultural National Dimensions: A Study Case of the Meat Processing Sector

Riccardo Rovai, Marcos Roberto Piscopo, Emerson Antonio Maccari

Abstract


This article sketches the evolution of Brazilian multinational companies, from the perspective of the development of Latin-American multinational companies, with respect to the process of globalization. With this article, we looked to characterize the typical profile of these enterprises in agreement with the Dunning Model to confirm if this typology is adequate for the characterization of internationalization strategies. We also explored the Theory of the Cultural Dimensions of Hofstede. While doing this, we analyzed which model measures the strategic alignment and is more orientated in terms of: (i) exploration of natural resources and advantages of costs of labor not qualified (resource seeking), advantages; (ii) location and synergies of market (market seeking), investments; (iii) search of strategic assets of the type efficiency seeking (for what they look to rationalize the production and to explore savings of specialization and location), investments; and (iv) type of strategic asset seeking (turned to the acquisition of resources and competences with the objective to develop competitiveness through of the innovation and growth of strategic capacities). We also summarize the referential system that makes possible the development of future inquiries for the delineation of the principal strategies, of the public politics of the National States, and also the financial strategies of these enterprises.

 

Keywords: Strategic innovation; Brazilian multinationals; foreign investment; globalization; Latin American multinationals and multinationals from emerging countries


Keywords


Strategic innovation; Brazilian multinationals; foreign investment; globalization; Latin American multinationals and multinationals from emerging countries

Full Text:

PDF

References


AGGARWAL, R.; GHAURI, P. N. The evolution of multinationals from a small economy: a study of Swedish firms in Asia. In BUCKLEY, J. P.; CLEGG, J. (Org.) Multinational Enterprises in Less Developed Countries, London: Macmillan, 1993.

BARTLETT, S. CHRISTOPHER A.; SUMANTRA, G. Managing across borders: the transnational solution. London: Century Business, 1989.

CHUDNOVSKY, D.; LÓPEZ, A. La inversión directa extranjera en la Argentina en los años 1990: tendencias, determinantes y modalidades. In Ministerio de Relaciones Exteriores, Comercio Internacional y Culto, Argentina de Cara al Mundo III. Buenos Aires, 1998.

CLARK, I. Rehabilitation of mining sites. In Environmental policies, regulations and management practices in mineral resources development in Asia and the Pacific. United Nations, 1997.

CHUDNOVSKY, D. A.; LÓPEZ; M. FREYLEJER, V. Environmental management in argentine industry: the diffusion of pollution prevention measures. In Technological innovation and sustainable development: case studies in the argentine manufacturing sector (Final Report of the Project on Competitiveness). Miami: IDRC/North South Center of the University of Miami Foundation, 1997.

COOPER, D. R.; SCHINDLER, P. S. Métodos de pesquisa em administração. Porto Alegre: Bookman, 2003.

DUNNING, J.H. Multinationals largest enterprises and the global economy. Addison-Wesley, 1993.

DUNNING, J.H. Re-evaluating the benefits of foreign direct investment. Transnational Corporations, v. 3, no. 1, 1994.

DUNNING, J.H; VAN HOESEL, R; NARULA, R. Third world multinationals revisited – new developments and theoretical implications. Working Papers no. 227, International Investment and Management, University of Reading, 1997.

DUNNING, J. H. Location and the multinational enterprise: a neglected factor. Journal of International Business Studies, v. 29, no. 1, 1st quarter, 1998, pp. 45-66.

EISENHARDT, K. M. Building theories from case study research. Academy of Management Review, V. 14, No. 4. (Oct., 1989), pp. 532-550.

EISENHARDT, K. M.; GRAEBNER, M. E. Theory building from cases: opportunities and challenges. Academy of Management Journal, 2007, v. 50, no. 1, p. 25–32.

GHEMAWAT, P.; REICHE, S. The globalization note series. New York: IESE, 2011.

GHEMAWAT, P. The quasi-integration of markets, location-specificity and international business strategy. University of Harvard, 2002, (Mimeo).

HEMAIS, C.; HILAL, A. O processo de internacionalização na ótica da escola nórdica: evidências empíricas em empresas brasileiras. Revista de Ciências da Administração – RAC, v. 7, n. 1, Jan/Mar. 2003: 109-124.

HOFSTEDE, G. National cultures, organizational cultures, and the role of management”. In González, F. (Org.), Values and Ethics for the 21st Century. Madrid: BBVA, 2011, 459-81.

HYMER, S. H. In COHEN ET AL (eds), The Multinational Corporation, Cambridge: Cambridge University Press, 1979.

JOHANSON, J. E; VAHLNE, J. E. The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsider ship. Journal of International Business Studies, 2009, v. 40, p. 1411–1431.

KINDLEBERGER, C. P.; HYMER, S. The multinational corporation and contributions to political economy, 21, C Pitelis and R Sugden (Guest Eds).London, 2002.

LALL S. East Asia. In DUNNING, J. (Org), Governments, Globalization and International Business. Oxford: Oxford University Press, 1997.

MARSH, B. Environmental Policies, Regulations and Management Practices. In Mineral Resources Development in Asia and the Pacific, v. 2, 1997.

MICHALET, C. A. Qu'est-ce que la mondialisation: petit traite a l'usage de ceux et celles qui ne savent pas encore s'il faut être pour ou contre. Découvert Edition, Paris: 2002.

MINKOV, M., & HOFSTEDE, G. Hofstede's fifth dimension: New evidence from the World Values Survey. Journal of Cross-Cultural Psychology, 43(1), 3–14. (2012b).

NARULA, R. The role of developing country multinationals in the acquisition of industrial technology in Nigeria. Science, Technology and Development. 1997, v. 15, No. 1.

O´CONNOR, D.; TURNHAM, D. Managing the environment in developing countries. OECD Development Centre, Policy Brief, 1993, n. 2

OECD – ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT. Technology and the Economy: The Key Relationships. Paris: OECD, 1992.

OECD – ORGANIZATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT. Foreign direct investment and the environment: an overview of the literature, 1998.

OMAN, C. Policy Competition and Foreign Direct Investment, OECD Development Centre, Paris, 1998.

SOUTH CENTRE. Foreign direct investment, development and the new global economic order. A policy brief for the south, Geneva, 1997.

UNCTAD – UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT. Fostering technological dynamism: evolution of thought on technological development processes and competitiveness: a review of the literature. Geneva: UNCTAD, 1996.

UNCTAD – UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT. World Investment Report 1997: Transnational Corporations, Market, 1997a.

UNCTAD – UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT. Management of commodity resources in the context of sustainable, 1997b.

VERNON, R. International investment and international trade in the product Cycle, Quarterly Journal of Economics, 1966, May, v. 80, n. 2.

YIN, R. K. Estudo de caso – planejamento e métodos. Porto Alegre: Bookman, 2005.

WELLS, J. D.; GOBELI, D. H. The 3R framework: improving e-strategy across reach, richness, and range. Business Horizons (March-April 2003).


Refbacks

  • There are currently no refbacks.




Int. J. Innov. e-ISSN: 2318-9975

Rua Vergueiro, 235/249 - Liberdade, São Paulo - SP (Brasil), Cep: 01504-000

Licença Creative Commons
Este obra está licenciado com uma Licença 
Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional