Innovation in the strategies of Internationalization of Brazilian Multinationals: Evaluation of the Cultural National Dimensions: A Study Case of the Meat Processing Sector

Riccardo Rovai, Marcos Roberto Piscopo, Emerson Antonio Maccari


This article sketches the evolution of Brazilian multinational companies, from the perspective of the development of Latin-American multinational companies, with respect to the process of globalization. With this article, we looked to characterize the typical profile of these enterprises in agreement with the Dunning Model to confirm if this typology is adequate for the characterization of internationalization strategies. We also explored the Theory of the Cultural Dimensions of Hofstede. While doing this, we analyzed which model measures the strategic alignment and is more orientated in terms of: (i) exploration of natural resources and advantages of costs of labor not qualified (resource seeking), advantages; (ii) location and synergies of market (market seeking), investments; (iii) search of strategic assets of the type efficiency seeking (for what they look to rationalize the production and to explore savings of specialization and location), investments; and (iv) type of strategic asset seeking (turned to the acquisition of resources and competences with the objective to develop competitiveness through of the innovation and growth of strategic capacities). We also summarize the referential system that makes possible the development of future inquiries for the delineation of the principal strategies, of the public politics of the National States, and also the financial strategies of these enterprises.


Keywords: Strategic innovation; Brazilian multinationals; foreign investment; globalization; Latin American multinationals and multinationals from emerging countries


Strategic innovation; Brazilian multinationals; foreign investment; globalization; Latin American multinationals and multinationals from emerging countries

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